Founder: Ato Matsumoto
Year established: 1993
Known for: Modern men's tailoring often mixed with tech fabrics in slim silhouettes
Worn by: Cult following of male and female fashion fans of all ages; sneakers worn by Viktor Horsting and Rolf Snoeren, Chris Brown, and Kanye West
Fall 2015 inspirations: Riders of the cowboy, skateboarder, and motorcycle variety