The world-famous tennis pro started his namesake brand in Sweden in the ’90s and became a big player in the underwear market.
It was not business as usual at Björn Borg for Fall 2016. In place of hunks in skivvies were male and female models in avant-garde, yet whimsical, pieces dreamed up for the brand by Craig Green, the British menswear star. His quilted ponchos and backpacks in cream and black were otherworldly and wondrous.
