Founders: Won Joong Kim and Jiwoon Park
Year established: 2013
Known for: ’80s-inflected model-off-duty staples, designed by two top male models
Spring 2017 inspiration: “Our slogan is ‘no concept, but good sense,’” explained designer Kim of his brand’s continuing dedication to easy model-off-duty style. “There’s a new-wave street-culture element to it, but in the end, we’re designing what we like.” This season, the ’80s came into it once more—a recurring theme, given the designers share a 1987 birth year—with higher-than-high-waisted pants and a charming optic-white flared pantsuit. A languid brown topcoat with silk emerald head scarf was a nice beat, as was a white puffer robe with camo-print trousers. “The theme is, ‘I don’t know what I’m doing,’” Kim added, laughing. “I’m always searching.” Seems like he’s well on his way.
Sold at: 87mm.co.kr
