The concept of ‘Absolute Coat’ was at the core of this Max Mara Atelier collection, comprised of fifteen pieces representing a sort of archetypal range of the coat template, rendered in the high standards of quality the company is known for. The trench, the Crombie, the masculine double breasted coat, the peacoat, the shawl collar, the oversize cocoon, the redingote: this was a veritable journey around an item which is the foundation of every wardrobe. The coats were gently updated with an appreciation for modernity without detracting from classic style.
Every coat of the top-of-range collection, which will be sold only in Max Mara flagships, was finished by hand, and cut in the most precious and warm materials, like double cashmere, alpaca, and camel hair. Leathers were soft as the nappa used in glove-making; even shearlings were luscious to the touch. Shapes were kept almost quintessential, elevated to novelty via a modern sense of design.
The Crombie was sharp-cut and rendered in bonded techno wool; the cape was made in shearling, wide-collared and batwing-sleeved. The trench had an assertive allure in black leather, while the A-line double cashmere coat was belted just at the front, softening its shape.
The offer was edited and precise; it highlighted Max Mara’s ethos of luxurious authenticity. It’s a considered, thought-out approach, which values tradition yet is firmly rooted in the present.
