Founder: Malene Birger, who left the company in 2014, handing over the reins to protégé Christina Exsteen
Year established: 2003
Known for: Easy, feminine sophistication; eclectic prints; and contemporary elegance
Worn by: HRH Crown Princess Mary, Helena Christensen
Stocked at: Net-a-Porter, MyTheresa, Intermix, the brand's own flagship stores
Spring '16 inspired by: '70s nostalgia, breezy but structured tailoring, and head-to-toe knits