Excess is not a word traditionally associated with Amsale, but Fall 2020 found the brand in an indulgent mood. All five of its bridal collections were present in an effort to show a 360-degree wardrobe for the entire wedding party. For the comprehensive event, Amsale took over Midtown’s Metropolitan West. In pictures, the gradient lineup of bridesmaids dresses and tableaus of models may seem charming, but the reality of so many collections in a layout that required a map was overwhelming. The variety was beautiful, but the sensory overload of taking them all in made it difficult to appreciate each look individually.
The simplicity that defined Amsale Aberra’s work and now informs current design director Margo LaFontaine was most evident in the refined Nouvelle Amsale section. Tulle ballgowns with Chantilly lace will always dazzle Amsale brides, and LaFontaine managed to make the most classic pieces feel fresh. Sweetheart necklines and trains topped off with a bow were nothing new, but they packed a dramatic wow factor.
The more modern pieces in the Amsale section lent a touch of cool to the proceedings. Who needs floor-length anything when you’ve got a delicate minidress made for dancing?
