Viktor & Rolf’s newest fragrance, Bonbon, comes in a pink glass flacon shaped like a bow. Unlike other brands, where the fashion and beauty sides aren’t necessarily cohesive, V&R has a consistent, well-rounded vision. Bows are a signature across their fragrances, couture, new eveningwear capsule Viktor & Rolf Soir, and especially bridal. For Fall ’18, the duo’s third Mariage collection, ivory ball gowns came with giant cascading bows along the skirt; empire-waist minidresses had little bow belts; and a cross-back jumpsuit was topped with a sculptural bow at the bust. In heavyweight satin, the detail almost looked like frosting.
Of course, most V&R brides have a bit of a sweet tooth. Other sugary extras included crystal “candy” embellishments, which traced the layers of a tiered tulle skirt, and thick plexiglass flowers coating the bust of a cap-sleeved gown. A minimalist bride will still have options here—the strapless column with a single bow at the back; a new off-the-shoulder playsuit with a train—but the most showstopping gowns were arguably the ones with ruched tulle hearts, which a member of the atelier described as “love clouds.”