Courage is often rewarded. A very good example of this is the German designer Gerrit Jacob, who, after graduating from Central Saint Martins and making various stops at major labels (including Gucci under Alessandro Michele), is now attracting international attention under his own name. And not only among a steadily growing fan base, but also with famous fashion enthusiasts like Dua Lipa, who became aware of the German talent early on.
Jacobs’s airbrushed motifs are unmistakable and have been his trademark since his first collection. However, looking at his latest designs, it’s immediately clear in which direction his brand will develop in the future. Wearability has become increasingly important to him. His kitsch motifs, inspired by childhood memories of funfair stalls, no longer adorn only black leather but also jersey and denim. “Considering the prices, it’s amazing how successful my leather designs are. It’s now my top priority to make this aesthetic accessible to even more customers,” he said. Other new categories like knitwear and body wrap pieces are likely to turn on his celebrity followers and nonfamous clients alike.
