A recent trip to Tanzania made a lasting impression on Massimo Giorgetti; the photos he took with his iPhone of dawns, sunsets, and skies ablaze with colors so intense they seemed AI-generated landed as prints on his spring menswear. “It was like a dream that you don’t want to wake up from,” he said backstage at today’s show.
Such emotional imagery triggered memories, and the sentiment of the passing of time. Giorgetti is growing up. Childhood dreams get somehow interrupted; you open your eyes and bang! you wake up as an adult. He poured all these bittersweet feelings into a collection that felt and looked more mature and cohesive. “It’s one of my most personal outings to date,” he said.
Although he’s in growing up mode, Giorgetti isn’t ready to let go of his ebullient, curious young spirit just yet. While expanding the sartorial options, amping up the Made In Italy level of execution and opening up the casting to handsome adult characters, he stayed true to MSGM’s upbeat disposition. Workwear-inflected multi-pocketed cargos, shredded-jacquard bowling shirt/skater shorts ensembles, and macro daisies embroidered on oversized sweats screamed “I’m still the same MSGM and haven’t changed that much!”
Yet colors were a far cry from the bold, eye-popping DayGlo solids of yore. Lilacs, pale blues, sandy beiges and calming whites tended to whisper more than shriek. As for the tailoring, which should supposedly be more sedate in disposition, it was treated à la MSGM, that is with the artsy irreverence of a still-not-so-grownup kid. A series of pantsuits, with modern-cut elongated blazers and wide fluid pants, were hand-sprayed and sanded to achieve an imperfect tie-dye effect; the surface of the two clean-cut overcoats in grey or terracotta vegan leather that bookended the collection were blurred and veined with hand painted motifs. They had an air of dandy-cool about them. “MSGM isn’t a ‘young’ brand,” offered Giorgetti. “Rather, it’s a brand for young minds.”
