It is important to know that Boglioli was a manufacturing company before it was a brand. This season, it celebrated its 50th anniversary with a presentation in the Teatro alla Scala’s foyer, in Milan.
The festivities began with its K-Jacket, a special limited version available in 50 numbered pieces. It’s not just a recognizable item (and a brand best seller), but a real testament to the construction of the formal jacket, the result of long years of work, first for others, then for Boglioli itself. The jacket is completely unlined and, despite being made of very precious materials, it maintains an informal attitude, a sense of total ease.
“You have to forget you’re wearing it,” says Boglioli’s CEO Francesco Russo of the K-Jacket. Hidden luxury, neither loud nor ostentatious, is the common thread of the whole collection. An Irish linen suit, for example, was garment dyed a shade of tempera green paint. Other suits were made from mixed wool, micron, and silk, impalpable and practical, great for looking and feeling cool on hot days, like the day of the brand’s presentation.
There’s been a lot of talk online about stealth wealth, and on the runways we’ve witnessed the comeback of a more refined male wardrobe. At Boglioli it’s not just about the suits. Trench coats, shirts, chino trousers—this idea of elegant informality can be applied to all pieces in a man’s wardrobe. That holds true even for the label’s evening wear. The tuxedo here was cut in white linen and paired with a denim shirt.
