When the world gets ugly, why not go and create your own reality? For spring, Florentin Glemarec and Kevin Nompeix opted out of the menacing headlines and went for their own little Alice in Wonderland adventure.
Guests were greeted with a rainbowed “Egonland” backdrop for pictures with two mascots, a spotted mushroom (minus the Caterpillar), and an eggplant. And, in case anyone missed that gag, a nearby cart offered genitalia-shaped pancakes on sticks, for dipping in chocolate or sprinkles.
Backstage before the show, Glemarec remarked, “We wanted to bring Egonlab to the street, not just as an elitist brand, but as a brand that belongs to the world. It’s not interesting to us to do clothes just for windows. We want people to have fun with our clothes.” Judging by the crowd, they’ve found their base.
Inclusivity may be Egonlab’s home turf, but despite some workable and even eye-catching pieces—the sharply tailored white overcoat, slit all the way up the back; eyelet trousers, a dusty rose trench, an emerald trouser suit—things got curiouser and curiouser.
In the end, what felt most inclusive about this outing was the sight of Glemarec’s grandfather, dressed in full Egonlab regalia—shorts and stripes and all—in the front row. He was beaming.
