Building a post-pandemic wardrobe seems to be on almost every designer’s mind this resort season. Tailored jackets, knitwear separates, and a plethora of denim options have been the go-to for contemporary brands looking to wardrobe a woman on the move again. But what is this woman doing now? At Veronica Beard, the Veronicas (co-founders and sisters-in-law Veronica Swanson Beard and Veronica Miele Beard) seem to have that figured out.
“With some people still working remotely, for resort our woman is on the go,” they said during a preview.“She’s taking the kids to school, going to parties, traveling, maybe even moving, and she needs a wardrobe for it all.” This was a wardrobe refresher of a collection, full of tailored jackets, jeans, and dresses.
The Veronicas say they like their clothes to be “done for you,” meaning that they design with end-goal styling in mind. This practicality is exemplified by the opening look, a tailored jacket (also offered as a mini dress) that sits as if one shoulder had casually slipped off, as well as by a vegan leather jacket with a pre-ruched sleeve and a convertible moto jacket/vest. While blazers are a signature at the label, this season the eye-catching novelties we’re the dresses, most with ruched and gathered details referencing the ’80s. The standout was a cerulean blue taffeta halter neck dress with a ballooning skirt. Curiously enough, the least pragmatic of the pieces.
Needless to say, ease is the name of the game at Veronica Beard. And while this may not always make the most fashion forward pieces, it sure keeps a customer happy. “We really just want to make cool pieces that you’ll have for 10 years,” they said towards the end of our meeting. Their pragmatism may just help them accomplish that.
