MSGM is not a label lacking energy in any way, but Massimo Giorgetti feels that now more than ever we need to “transition from dystopia to utopia.” He explained that he read Michel Houellebecq’s famous novel The Possibility of an Island, where despite a cynical, often harsh perspective on life, the door was left open to redemption. “Pathos, empathy, emotions, seeing the future from an angle of sentiment, less virtuality and more humanity,” is what Giorgetti wishes for. Who doesn’t?
To give visual substance to his hopeful thinking, the designer worked with artist Yuri Pattinson, who’s part of the stable of up-and-coming creatives showcased at Ordet, a contemporary art gallery where Giorgetti is a partner. Pattinson provided a series of lysergic-dégradé video images which served as inspiration for an eye-popping palette of acidic colors, which were balanced by touches of black.
Less sporty than usual, the collection had a feminine and polished edge, while staying true to the euphoric vibe Giorgetti favors. Suggesting ideas of sun-drenched, tropical escapes, hibiscus flowers were reiterated throughout, blooming on sleeveless shifts in jacquard cloqué, inlaid on knitted tops and miniskirts, and rendered as a camo motif on fresh circle-skirted sundresses. Adding to the sense of summery lightness, glimpses of bare skin peeked from see-through pajamas in organic-cotton mesh, from open-work crocheted tops, and from gossamer intarsia on billowy full skirts, worn with off-the-shoulder matching blouses.
Diving into his own archive, Giorgetti reworked a few of his best-ofs, like micro floral prints rendered into a new patchworked version, or fringed tweed jackets with new tie-dye trimmings. Here and there, a touch of the artisanal was hinted at, as in a chunky fringed minidress knitted in a vertical striped motif inspired by the work of the painter Gene Davis. “I need to connect with fellow creative talents,” said Giorgetti. “Art brings out emotions, a sense of humanity. For me, it’s an expression of hope.”
