With a new creative director just appointed, the house of Etro is getting ready for its closeup. Marco De Vincenzo is taking the lead, and will show his first collection in September. Meanwhile, resort was presented by Veronica Etro at a showroom appointment.
Pop-up takeovers in prime seaside locations have become increasingly frequent—and lucrative—for luxury fashion brands, and Etro is no exception. Its colorful spirit agrees with the atmosphere of the high-style escapism of Porto Cervo and Forte dei Marmi. A new boutique just opened in Capri, and others are in the cards. The collection envisioned by Veronica would be perfectly à l’aise in any of those locations, but it’s also flexible enough to be worn in more everyday situations, full as it is of covetable, easy pieces with a distinctive flavor of joyful bohemia.
The label’s staples—the glamorous caftan, the kimono, the dressing gown duster, the flowy dress—were given a fresh, summery interpretation. The paisley motif was blown up into a vibrant abstract rendition, printed on a long chiffon dress with butterfly sleeves, or onto a masculine bermuda suit, or again on a tight body-con number with an asymmetrical ruffled hem. Punctuating the collection with an artisanal feel, a series of crocheted pieces including an elongated mesh cardi, a handknit knotted-fringed miniskirt, and a show stopping robe/poncho exuded the haute hippy vibe that is trademark Etro. Its free spirited attitude will surely transition into Etro’s new direction.
