While most of us know the ancient wonders of Egypt from our history books at school, Sofia Sanchez de Betak has encountered them for real—first, as a teenager traveling the world with her mother, and most recently as a mother traveling with her own daughter. For resort 2023, Sanchez de Betak looked to the Siwa Oasis, where Cleopatra used to take her beauty baths, and the colorful Nubian villages, where the designer celebrated her daughter’s birthday and found inspiration for a new range of hand-painted and embroidered prints.
Along with a bright color palette full of scarab blues and golden yellows, Sanchez de Betak also showed a newly revamped line of anti-UV swimwear that she’s been working on perfecting since resort 2020. Made with recycled fabrics, it’s a logical next step for the vacation loving designer, and fits right in with her shimmering knit kaftans and vibrant cotton poplin dresses.
Sanchez de Betak also drew inspiration from her recently launched fall collection for the summer-ready quilted vests that she suggests be styled the Chufy way—mixing and matching prints and layering over an easy-breezy pants set. She wants to make the lives of the women who shop her collection as easy as possible, and says she relates to people who “don’t have time and are busy doing other things like working or being moms, but still want to look good.”
And while her collections are expanding beyond the seaside towns of Australia and the Mediterranean, this jetsetter is also learning to take a step back and enjoy her sanctuary of Mallorca. For her, collections are a “moment in life, not a season or a trend,” and what she loves most is seeing the Chufy women in the places she calls home.
