New York City is getting its first Chufy store. Sofia Sanchez de Betak says she’s looking at a September opening. Her four-year-old label is a resource for poet blouses, robe dresses, jumpsuits, and the like in transportive prints. They’re great vacation clothes, but the secret of their appeal is that wearing them can help conjure and sustain that special-holiday feeling, wherever you may be. It’s a state of mind that Sanchez de Betak strives to maintain. Her email sign off reads: “Please excuse the briefness and delay of my emails, they take way too much time of my life already.”
For this resort collection, she tapped into memories of Italian seaside getaways, giving her floral motifs names like Amalfi, Apulia, and Capri, and riffing on Missoni’s famous zigzags. In the look book she paired a one-shoulder maillot with paper-bag-waist shorts and a voluminous blouse with belted high-waist bikini briefs, the way she might do it herself for a post-swim lunch in town. Solid-colored pieces, like a strawberry red tunic and baggy cropped pants in almost-black navy, played counterpoint to the lively prints. The New Yorkers will appreciate them.
