Huishan Zhang is arming his young clients with a wardrobe chock full of couture-inspired dresses for when the world truly opens up—bows at the ready. These are women out for a good time. Not only do they have a keen eye for haute detailing, which Zhang says he has been honing, they want an individual spin on their eveningwear. As such, pre-fall 2022 sees Zhang teaming feather-trimmed tweed dresses with combat boots, and confectionery tulle numbers with sporty latex headbands.
“Clothing is inseparable from the wearer,” said Zhang, who is clearly feeding off of his customer’s enthusiasm for this new era of “mix and match” fashion. “She is channeling a new energy and creating a modern look of her own.”
The future looks particularly bright for this decisive Zhang fan, with pops of lilac, blue, and yellow permeating the edit. Denim, too, brings a freshness to evening silhouettes, while crystal-flecked shirting is bolstered by several sweaters of the same sparkly ilk.
The look book’s dramatic poses evoke the glamour of ’40s Hollywood—“one model looks like she is about to sing,” Zhang commented. Awards season is tentatively getting off the ground, and you can easily imagine celebrity stylists looking to this brand for dresses serving drama. Zhang, who is doubling-down on his craft, is out to make the most of that.
