Ganni’s creative director, Ditte Reffstrup, described the feelings of nostalgia she experienced when flipping through old family photo albums recently—their imperfect, faded images seemed to capture a simpler and freer time. So little was documented in the past, compared to our extreme online habits now, that what did get photographed is often all the more precious for it.
Reffstrup wanted to distill a similar feeling for pre-fall, so she colored the collection in sun-bleached pastels with retro details: A chiffon yellow seersucker dress had a sweet lace collar, while a handful of wrap dresses came in a dusty blue damask, a bit like your granny’s curtains. Sweater-vests and lapel-less blazers had a touch of ’60s charm; ditto the Fair Isle knits. As for the pops of neon and up-to-there hemlines, Reffstrup name-checked Slim Aarons and his iconic Palm Springs photographs. As much as she was craving the simplicity and calm of a bygone era, freedom in the Ganni universe also means putting yourself out there and living boldly. Pre-fall’s clashing neons and odd combinations—a feathered top over a swimsuit, a hoodie under a knit dress—will appeal to the #GanniGirl with more experimental tastes.
