Sachin and Babi Ahluwalia’s business has not only weathered Covid, it’s bounced back with vibrancy. So much so that they’re reintroducing sequins for the first time since 2020. “We’re seeing the light at the end of the tunnel,” said Babi on a Zoom call—and she meant it literally. That sequin jumpsuit sparkles as brightly as a thousand champagne “cheers!” With parties, events, and gatherings all coming back, Sachin + Babi are amping up the glitter. That’s good news for customers who relied on the brand for gala-wear.
But the Ahluwalias have learned something along the way: A business can’t exist on occasion wear alone. Their day offering of fluttering dresses and easy separates has kept them afloat for the past two years, and they are continuing to support their customer there with charmeuse maxis and pretty, ruffle sleeved dresses in autumnal colors. The flattering shapes the Ahluwalias have perfected in their event dresses is what makes their ready-to-wear stand out amidst the countless other brands on the market. Their dresses come with the guarantee that they can be worn with heels and a blowout to a cocktail, but also work with sneakers and a messy bun.
