Few companies are able to keep consistency and balance between impeccable standards and the velocity required by industrial production as well as Max Mara. The range of its collections is also testament to its creative agility. At the top of the brand’s offer sits Max Mara Atelier, an edit of just 12 coats, which epitomizes the company’s approach to understated luxury.
Collezione Maramotti is the label’s link with the art world, and discreetly referencing the oeuvre of famous artists is always part of Atelier’s inspiration. This season the collection was called Sculpting Time, drawing on the visions of sculptor Alberto Giacometti and photographer Peter Lindbergh.
Both sculptural and feminine, each coat had its own unique character, different in shape and volume but sharing the same timeless design. Cocooning or slender, shapely or enveloping, cinched at the waist as a riding coat or loose and supple like a silk foulard, they were all hand-finished and heavenly to the touch, made from the finest natural fibers—alpaca, double cashmere, mohair, and soft wool. Some of the textures had the feel of the hand, slightly uneven and rough, mimicking the ragged surfaces of Giacometti’s sculptures and nicely connecting with the collection’s artistic inspiration.
