Hypebeasts and crypto bros aren’t building their wardrobes at Gabriela Hearst. You won’t find any logo hoodies here—better make that logos, period. And she isn’t bothering to put her name on trainers, either, though they are ubiquitous almost everywhere else. Though it’s a small operation compared to her women’s ready-to-wear, Hearst’s menswear operates according to the same sustainable principles. For fall 2022, 57% of her materials are deadstock or recycled, and she designs both crewneck sweaters and shirt jackets to be reversible, doubling their investment value.
Who is shopping Hearst’s menswear, then? Guys that respond to big, juicy colors: Her signature chunky handknit cashmeres come in watermelon, citrus, tourmaline, and averturine green this go-around, hues that also appear in the large woven check of a double-breasted coat. Guys who like feel-good textures, like the nubby bouclé of robe coats and shirt jackets, and the soft hand of the repurposed wide wale cotton corduroy she uses for her suits. Also: guys who are unafraid of thick-soled cork sandals with rainbow-colored leather straps that are her shoes of choice this season. Oh, and many of her women clients too.
