For his lockdown look book Fumito Ganryu packed up his collection and sent it from Japan to Wiltshire, England. There it was styled, shot, and modeled by Tom Guinness (and his son Reuben) in and around their house in the countryside. Down the Zoom from beneath his mask, Ganryu said that he’d focused on creating garments that looked like they had the robustness of streetwear but when worn had the softness and comfort of loungewear: “garments that people need at the moment, a concept of outdoor-indoor.”
Sadly unable to feel that softness for myself, I can only say that Guinness looks comfortable enough, and that Ganryu’s mix of oversized tailoring and denim workwear not actually made of denim (I think he said jersey) looks good. His colleague Yusuke who modeled a tracksuit and high-fishtail M-51 moved with rangy abandon. And certainly that silky oversized trench coat does appear something you’d happily not take off once in the door.
Via email Guinness spoke of Ganryu’s “elevated minimal workwear spirit” and added “It felt very appropriate to show myself wearing these in my real domestic life around the house and studio.” That reality was then redesigned for the show video that Guinness shot to emphasize Ganryu’s “indoor/outdoor” seasonal thesis.
