“Home alone” was how Eudon Choi summed up the mood of his latest collection, a sentiment he no doubt shares with countless independent fashion designers around the world right now. Choi called on the help of his art school best friend, Jasmijn, to model in the look book at his apartment in East London. With little more than an iPhone and the clothes at his disposal, Choi took on the role of photographer, art director, and stylist; meanwhile Jasmijn did her own hair and makeup, posing nonchalantly in different corners of the designer’s space.
The new offering spoke to that pared-back, domestic aesthetic. With the fate of his spring 2020 collection hanging in the balance, and many stores canceling their fall orders, Choi made resort far more focused. He also used surplus fabric that had been languishing in his studio from seasons past as a starting point. Indeed, his best pieces were a patchwork of shirting remnants, the tiered oxford stripe maxidress being a universally flattering example.
Choi tends to evolve his collections only incrementally, making over his signature style with new textiles and colors. This time he took a different tack, gently tweaking his existing repertoire of reliable silhouettes. His popular multi-way trench dress was cut wide open at the shoulder and had a breezier, sexier appeal as a result. The peekaboo cut-outs in the back of his architectural-inspired button-downs and day dresses had a similar effect—they’re the kind of pieces we’ll all want to wear when we finally get out of the house.
