Designers planning to launch a career in the 2020s might consider using Nanushka as a case study in establishing a sustainable niche business without paying New York rents. Based in her hometown of Budapest, Sandra Sandor has found a global following for her responsible, minimal take on boho style. The designer, building on the successful opening of her first New York boutique, goes from strength to strength with a coherent collection that is executed in harmonious earth tones and features soft recycled cashmere and oversize knits. A one-sleeve sweaterdress can be worn as is for a night on the town or over a turtleneck in the office. Comfort, warmth, and layering are built into this collection, and so is texture. Sandor says she’s particularly excited about the pleated vegan leather pieces. Expect more of those for fall 2020. She’s proud, too, of finding ways to use deadstock materials in patchwork pieces.
For pre-fall the designer wanted to evoke an air of monastic simplicity and combine it with a feeling of 1990s grunge. This is signaled, rather than shouted, via slouchy suits and boots. She traces this aspect of the collection to the time she spent in New York leading up to the store opening. Says Sandor, “That kind of ’90s grunge feels linked to American culture.”
