Luisa Beccaria never strays from the romantic style she favors. Moodboards and passing trends aren’t her thing; she rarely references past decades or muses. Her idea of femininity has always been almost an archetype (or shall we say a stereotype, perhaps?) of exquisite beauty: magical, ethereal, a version of feminine power which is deceptively fragile. Every woman knows that we are warriors in disguise.
Beccaria herself is a warrior. Do not be fooled by the flimsy pastels she wears even to run errands. She has a steely willpower; to rule over her army of sons and daughters (five in total) you need the determination of a commander in chief. Having been courted to sell her company, she’s remained fiercely independent. It’s difficult to imagine her obeying someone else’s orders.
For pre-fall, Beccaria riffed on her evergreens: Delightful dresses in luscious stretch velvet and airy chiffon in every shade of pale blue imaginable. They came delicately detailed: with flounces at the hem and sleeves; with plissé skirts opening like flowers; with pussy-bow blouses worn underneath sleeves pinafores. A daywear offer rounded out the collection. Little fitted coats with velvet collars were cut like the ones that Milanese mums have custom-made by family tailors for their spoiled little girls. Beccaria paired them with pencil skirts and knitted waistcoats, with floral chiffon numbers, or with matching day dresses. Fashion’s ubiquitous masculine pantsuit seemed fit for a pretty doll, in a micro-floral stretch fabric with a short shapely jacket and narrow pants. Breaking the uninterrupted flow of ceruleans, lavenders, and baby blues, a red floral print came as a welcome respite, activating the color palette with a more energized, spirited feel.
