Word was that an influencer had been hit by a car outside this Iceberg show, which explained the crowd of carabinieri and their vehicles adding extra drama to an already hectic scene. Whoever you are—nobody seemed to know—get well soon!
Now sporting a mustache that lends him a rakish and slightly Escobar aspect, James Long is racking up collection after improving collection at Iceberg. This one seemed trifling in origin story “my experience of London street style, I suppose” and included references to Björk on a flatbed in the video for “Big Time Sensuality” (Long listened to a lot of Debut when he first moved to London), an image of Kate Moss in a diamond paneled bias-cut green silk dress in 1999, and the Spice Girls out partying.
Long incorporated elements of the skiwear piumino—Italian for puffer—into a collection that injected streetwear elements into tailoring and vice-versa. Graphic sweats featured a Jetsons-style flying bus worn above bicolor lace floor-length skirts; there was a retro-future spacey Lurex tracksuit; and knit embroidered outerwear included corset details. A red knit dress featuring a snap-fastened piumino-sourced double belt was very well done, as were the Ginger Spice coral and pink piumino skirt and tracktop combinations with bucket hats. Under Long, Iceberg is progressing nicely.