Massimo Giorgetti’s strength as a designer has always been his nose for the zeitgeist. He didn’t start off doing street style–friendly clashing prints, but once he sniffed out the more-is-moreness of the street style phenomenon, his MSGM line went boom. This season, he made a point of resurrecting the wrapped and draped stretch jersey dresses from the earliest days of his label. Could that mean that the street style casino outside the shows is on its way out, too? Not likely. It seems to get nuttier by the season.
Nonetheless, it was a positive to see Giorgetti thinking along these fluid, body-positive, and grown-up lines. Coincidentally, a few hours later Donatella Versace played with similarly sinuous, clingy silhouettes. Versace is good company to be in, but Giorgetti didn’t fully commit to his new story line. Changing direction about midway through, after a passage of denim printed with an iPhone shot of yellow roses, he traded cling for boxier, louder shapes which he gave the tie-dye treatment. The dyeing process was done by hand here in Milan, even on the trio of feathery party dresses at the end—a big point of pride for him. And speaking of zeitgeist, tie-dye is a major trend.
This was more of a semi-pivot than the full shift promised by those stretch jersey dresses. It was held together by bold, zesty color. The MSGM rack will be a beacon on the sales floors.