For Pre-Fall, Dondup went with straightforward basics, proposing an unfussy wardrobe for the everyday—classic parkas and peacoats were interpreted with easy modernity. Versatility and comfort were paramount to the sporty outerwear offering, which was at the core of the collection. Proportions were less oversize than in recent outings, giving the lineup a timeless feel.
Dondup’s rebellious soul, once the label’s distinctive trait, was considerably toned down here, reduced to a faint trace on pieces like a tuxedo in pin-striped lamé, or slim white cropped denim featuring sequined embroidery. The feel was definitely in keeping with current trends, yet the collection would have benefited from a stronger stylistic point of view: A unique, well-defined, and recognizable identity is what helps brands stand out in today’s overcrowded fashion marketplace.
On a positive note, Dondup has joined the sustainability bandwagon, embracing a project called D/Zero, in partnership with Candiani Denim, to reduce the consumption of water, energy, and chemicals used in denim production.
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