Eytys is a Stockholm-based brand that has, for years, made footwear (and more recently, denim). Fall will see the introduction of its first full ready-to-wear line.
In describing his unisex roster, Max Schiller employed the words urban, cowboy, fisherman, and rave often—and while that mix might sound implausible, he pulled off and manifested the cues with slick aplomb. Jackets were given an “inflatable” effect—puffers with extra puff, essentially. (They also featured plastic nozzles, mimicking air valves on life vests or pool toys.) Denim—which Eytys has, as mentioned, some practice with—looked rave ready (Schiller had washed it in a certain way and then shellacked it—he said they’d “wear in and get scuffed up the way a regular pair of jeans would”). Another eye-catching idea was a floor-length, slung-low-on-the-hip skirt, which was styled on both men and women. All of the above, plus a collaboration on a few outerwear pieces with the ’80s-era designer Michiko Koshino, gelled solidly for a first effort.
Also, check out the central shoe, a chunky, vaguely all-terrain sneaker called the Halo. Where did that name come from? “The Beyoncé song,” said Schiller.
