Laura Cramer and Starr Hout like to say they make clothes that help women become who they are. Apiece Apart isn’t where you’ll find super-aspirational pieces that make you want to change everything about yourself in order to pull them off; why walk around feeling like an imposter when you can feel pretty, put-together, and totally at ease in the label’s wrap dresses, hand-knits, and block-printed tops? They’re colorful, intuitive items that draw you to the rack, but the reason the brand has such a loyal following is because the clothes just make you feel good. It also explains why Apiece Apart’s “temporary” pop-up on Broome Street is still open two years later; it’s done so well they’ve decided to make it permanent. Who said brick-and-mortar is dead?
When Spring ’18 arrives in that shop early next year, we’re guessing the first pieces to sell out will be the ones in the brand’s newest fabrication: Lurex. The designers admitted they would never have used the sparkly stuff a few years ago, but after a decade in business, they’re more willing to trust their instincts—and live a little, too. In black and white, the rainbow Lurex-striped jumpsuits, popover blouses, and sarong-inspired wrap skirts still felt inherently Apiece Apart, because they were comfortable, joyful, and statement-making without looking fussy. The black off-the-shoulder midi dress would be a surprising (and festive!) cocktail option, but the white knotted version had everyday appeal; it would make even a jam-packed day of errands seem more fun.
