Boglioli presented its Spring collection at Pitti in Florence and in its Milanese showroom. It was designed by an internal team. The company’s core item has always been the blazer, unlined and soft as a shirt, ready to travel looking smart and pristine, with no apparent effort. For Spring, it came in many iterations and fabrics, from Japanese selvedge denim to luscious silk. Fit was precise yet loose, in keeping with the classic K-jackets around which Boglioli has built a cult following.
History is a big reservoir for labels trying to look elevated. Here, a silk pochette lectured on the origins of the term blazer. Apparently, a quite vain British captain of a Victorian frigate called 3rd HMS Blazer was so taken by his appearance that, in order to please the Queen and stand out in her presence, he added sparkling brass buttons to his severe navy blue uniform. A star was born.
