In keeping with its sportswear roots, Sportmax’s Pre-Fall collection had a dynamic, fast-paced vibe. Grazia Malagoli, the label’s fashion director, imbued it with an urban spirit, balancing luxury with practical, technical details.
Outerwear made up the lion’s share of the collection. A navy cashmere cape thrown nonchalantly over a lightweight, high-necked parka in pale blue glazed nylon and skinny leggings had the carefree attitude that was the hallmark of the offering. Overcoats and vests of generous proportions could be put on with the ease of backpacks or worn cross-body thanks to adjustable straps, zippers, and hidden belts. The sense of movement and comfort didn’t detract from a feminine allure, traceable in a series of ribbed knit dresses whose skirts opened up in playful plissé panels or were cut asymmetrically with handkerchief hems. In energetic shades of red and pink, or dark green, they looked cool. This was a confident lineup, recognizably Sportmax, while expressing a modern vitality.
