Fashion is preparing itself for the arrival of Gen Z as a purchasing force. In the Prada corporation, Miu Miu is increasingly being positioned as the brand’s teen sister to Prada’s more intellectual grown-up—or at least that’s how this Pre-Fall collection looks. With its blowsy hair bows, metallic leather rah-rah and poufed skirts, and preppy argyle knits, it’s easy to see how it plays straight into the suburban ’80s trend triggered by Stranger Things.
In this awards season, the phenomenal success of that TV series and others, such as Game of Thrones, has presented stylists with the problem of how to dress child stars in age-appropriate clothes for public events. Well, they need fret no more. Miu Miu has all those eventualities dealt with, from wintry tartan coats for red carpet lingering to suitably covered-up but nonprim long black dresses—all perfect for the rising generation that particularly needs to demonstrate its solidarity with Time’s Up.