A phalanx of street style photographers clustered outside A.P.C.’s Rue Madame headquarters this afternoon. A quick glance suggested that there were almost as many people shooting attendees as attendees themselves. A.P.C. keeps a tight guest list, but it’s got an endless supply of cool factor. Jean and Judith Touitou come by it by appearing not to try hard (though running a global brand is doubtless very hard indeed), and by endorsing a similar kind of fashion: understated, simple, and anti-trend.
The one nod to current tastes was the large white A.P.C. stamp on plaid handbags. You could almost see Off-White’s Virgil Abloh, who occupied one of the front row seats, nodding his approval. Is there a collaboration in the cards? Kanye did it. Leaving the speculating aside, this was a classic A.P.C. collection with one caveat: It was two collections, the women’s and the men’s. For the guys, the Touitous are proposing a widish pant and sweaters tucked into a belted waistline, and one surprise leather motocross suit peeled off to the waist to reveal another geeky-chic sweater. As for the ladies, the message was leggy. There were no pants or jeans for the female models, only skirts and dresses—mini, maxi, or in between. Of the three lengths, the midi drew the short stick. The thigh- and ankle-grazers looked fresher. Top marks for Marjan Jonkman’s elongated trench and butterscotch-y Western heeled boots.
