Optimism, athleticism, patriotism. Those are the words conjured up by Tommy Hilfiger’s new collection. Resort is a lively mix of color-blocking, patchwork prints, and Americana, with super-youthful results. These are play clothes for extroverts and inveterate preps, destined for good times.
As in Hilfiger’s recent men’s presentation, the rugby got a rethink—make that rethinks plural in collages of stripes, cropped silhouettes, or surprising materials. Tennis and track and field produced other key pieces, including a vintage-look logo sweatshirt with a cutaway back. Nearly everything got the slicing and dicing treatment, from a cropped jean jacket that combined dark-rinse denim and Liberty print–style florals to a Lurex knit cardigan in a crosshatch of star and stripes à la the American flag. (These clothes will arrive in stores in November, post-election; let’s hope we have a reason to feel patriotic about our country then.)
Hilfiger hit all the timely notes: Bombers, track suits, and the elevated sweatshirt were well-represented. The athleisurely-ness of the collection meant that a trim blazer and slim floral-print trousers stood out. If we had to make a bet, it’s the satin track shorts with Tommy spelled out across the bum that will grab his shoppers’ attention.
