Across Massimo Giorgetti’s Fall mood board, the MSGM designer pinned up “ironic” printouts, like a photo of an airborne snowboarder alongside a paparazzi shot of the Queen of England, mean-mugging while driving one of her enormous Range Rovers. (That particular visual is very famous, thanks to meme culture.)
The clash between gutsy athleticism and the inevitable comedy of aristocracy landed without major issue on Giorgetti’s runway. (Though sportiness outweighed high society in terms of the overall balance.) A parka, for instance, was quilted and pocketed—invoking the pheasant hunt—while its shoulders were rendered in checkerboard bichrome, recalling the finish line. “An off-duty royal situation,” said Giorgetti. There were also wool coats combined with neoprene, and—how queenly—silk scarves depicting a motley jumble of polo players and Diadora sneakers paired with track pants. The styling was full on, but broken apart, this collection was solidly wearable (minus a palette of acidic chartreuse and tan—never a good idea—on a few pieces).
Returning to Diadora, quickly. Giorgetti showed a “preview” of an upcoming, larger collaboration with the storied sportswear group. It looked simple and direct, layering Diadora’s typeface and MSGM’s logo on a jumper and warm-up pants. The designer grew out of appealing to a younger, street-savvier market; this partnership will keep the kids happy.