It's tough to conjure up the Au Jour Le Jour guy. On the one hand, he likes classic clothes and straightforward silhouettes—no progressive shapes, drapes, skirts, or flashes of skin. On the other, he will happily wear a shirt covered in cartoony hair dryers or a double-breasted tux completely adorned in pop flowers. With the Italian brand's founders, Mirko Fontana and Diego Marquez, both absent from a walk-through of their men's collection, the press release substitute suggested jet-setters who dress for Vegas one day and St. Barts the next. By that measure, mission accomplished: You can't be a wallflower if you're wearing a citron and seafoam floral jacquard pullover.
Included in the mix were some entirely versatile jackets, Western-inflected in varying degrees of denim, suede, and fringe. Khakis—shorts, trousers, a trench with mahogany piping—helped offset the Crayola hues, as did a few other polished outerwear pieces. They offered a windbreaker fronted with an iPad-sized pocket in both a basic micro plaid and the aforementioned hair dryer print, suggesting they understand the brand cannot hitch its future on goofy motifs—especially not when patched across a pair of jeans. Still, AJLJ's raison d'être remains a bit puzzling. So let's just conclude the look is eccentrically preppy—well suited for types who trade in bon mots and rarely aspire to be taken seriously.
