Mercedes-Benz Fashion Week Swim is happening in Miami later this month, and one of the biggest names on the calendar is Mara Hoffman. Most people associate the designer with her vibrant, kaleidoscopic bikinis and maillots—we've lost count of how many times we've seen them on Instagram this summer alone—but when it comes to ready-to-wear, she's looking to diversify. "We're trying to expand with other fabrications," she said. "You can get a bit limited when you're constantly putting out all these prints."
The good news is customers are responding to Hoffman's simpler, more textural offerings, like the linen culottes embroidered with a few palm fronds in her new Resort lineup. She also played with a soft blue-and-cream-striped fabric, as seen on a slouchy jumpsuit and corseted midi dress. The bold pattern was just a touch nautical; Hoffman's fellow Brooklynites won't feel too preppy wearing it. The collection's loose inspiration came courtesy of Morocco, but overall, this was a palatable mix of Hoffman's "greatest hits" and easy, eclectic new basics.
