Everyone’s definition of a luxury buy is different. Some are prepared to splash out on a pair of Scott Studenberg and John Targon’s too-plush-for-words cashmere harem pants or hoodies; for others, that’s not in the cards. Bearing both of those customers in mind, the Baja East designers are hard at work rounding out their offerings. There will be plenty of their signature luxury leisurewear, of course, but also pieces that fall on the far other end of the spectrum. Consider entry-level items like graphic hoodies in French terry or convincingly “well-loved” faux vintage tees. Those are savvy, to be sure; with celebrity #BajaBabes like Lady Gaga, plenty of aspirational customers are sure to flock to the brand. But the biggest news here was the loftier buys.
The “obsolescence of gender” is of chief interest to Studenberg and Targon, and one of the distinguishing points of their label, but the bulk of their business lies with women. This lineup skewed toward the distinctly feminine: the return of their best-selling cutout jumpsuit (as spotted on Hailee Steinfeld); diaphanous pieces in what the duo call Moroccan fringe (the luxe fabric is in fact from a French mill); and deliciously draped tops and jumpsuits whipped up from satin back crepe. Even the dressiest styles bore a certain sporty flair in twist-back details and spare lines. Both guys and girls will fall hard for the buttery calfskin raver pants and a shearling astrakhan parka; what’s more, where else can you confidently turn when in the market for a “chunky fuck-you cashmere”? Baja, bien sûr.
