Retail is a mysterious world, and Ashish Gupta has proved that, surprisingly, sequins and tinsel belong as much in day-to-day contemporary wear as on the red carpet. Most women don't have the opportunity to wear the gowns they see at awards shows, but they still want some of that sparkle. Ashish's list of stockists continues to grow—Nordstrom is the latest—and the line's Topshop collaboration has been a great success; those Buffalo LED shoes, worn by the likes of Lily Allen and Katy Perry, can now only be found on eBay.
For Spring, Gupta brought glamour into day looks via track pants, sweatshirts, jeans, and bomber jackets. The vibe was slouchy, sporty, and urban, with sequins mimicking blown-up snakeskin prints, or forming rainbow patterns on shorts, tops, and dresses. Trousers often had cutouts at the knee; face illustrations and 70s fringe detail reflected a growing Spring trend. There was also a touch of rhinestone-cowboy nostalgia, with little suede patches at the back of jackets.
