Kid-like and full of energy, Massimo Giorgetti said an old sofa print was the jumping-off point for his MSGM Resort 2015 collection. The oft-mocked, kitschy sixties relic was just one strain of inspiration. Another was Gio Ponti, the early 20th-century Italian architect and interior designer. Ponti's penchant for optical patterns and unorthodox texture pairings could be seen in patchworks, intarsia knits, and tactile 3-D elements like a "furry" pineapple appliqué. The bright and busy prints even made their way onto platform sandals, completing Giorgetti's slightly retro, collage-like vision. Pleated short skirts; a bowling jacket; plastic lace sundresses; and a shiny, near-mod "eco-leather" material, meanwhile, were meant to suggest "an American girl going to college in the late fifties." That gutsy girl was among the first to take collegiate sports seriously, which the designer acknowledged with "M" patches, cotton piqué polo shirts, an athletic mesh fabric, and the words Groovy and Cooties spelled out in varsity lettering.
Giorgetti's latest collaboration with Toilet Paper, the photo-based satirical publication by Italian artists Maurizio Cattelan and Pierpaolo Ferrari, has also just launched. Going beyond the sweatshirts of the last collab, provocative yet playful prints were splashed across a range of clothing—exactly what you might expect from someone who's "hooked on Instagram."
