Moschino is celebrating its 30th anniversary this year and kicked off the festivities with an extravaganza in Shanghai that included a runway showcase of the new Resort collection. It was a moment for the Italian label to focus on future expansion into the crucial Asian market, as well as a time to reflect upon the house's history. The new lineup captured the significance of both.
Creative director Rossella Jardini used the opportunity to reiterate and update some of Moschino's greatest hits, like ladylike bouclé jackets, a nautical knit jumpsuit, vibrant floral frocks, and embellished topcoats—all of which were loaded up with familiar pearl embellishments, ruffles, and trompe l'oeil details. A boatneck sweatshirt and a fit-and-flare, color-blocked dress were updated in sporty neoprene, a first for the brand that felt fresh and modern, while a series of pretty foiled jacquard looks gave off a nouveau-chinoiserie vibe that should persuade customers loyal and new.
