Now in its third season of producing women's clothing, Boss Hugo Boss is making a strong play to join the ranks of prominent international designer brands. Despite being based in a quiet suburb of Stuttgart, Germany, Boss taps into the most current trends and translates them into sleek, highly wearable collections.
Since Boss made its name in menswear, it's no surprise that its women's line is based around a core of tailored suits and trim shirts. By playing with sheer fabrics, plunging necklines and layers of featherweight fabrics, these traditionally masculine pieces deliver a real jolt of femininity. Glazed chiffon is cut into black evening column dresses with scoop necks. An airy cotton shift-dress goes beyond basic with a subtle row of intricate cross-seams down the front. And a silky navy suit turns out to be pinstriped, as shimmery silver lines catch the light.
For a reasonably priced collection (think somewhere between Miu Miu and Prada), Boss Hugo Boss uses rich fabrics and cuts them with exacting precision.
