Art is often an inspiration for Max Mara Atelier’s luxurious line. Work on memory and nature by Anselm Kiefer was behind the design of the 12 coats which represented the pinnacle of the label’s impressive production. It’s a small collection distributed only in selected points of sale, exquisitely made and probably very coveted by customers. The presentation’s set up hinted at nature as a nurturing source of beauty and knowledge, reproducing a quiet wood in winter—a meditative winding path through dry foliage and bare tree branches.
The coats had the colors of an autumnal landscape—warm brown, caramel, stone, beige and grey in many shades. Each one was designed individually, to accommodate different body types and to appeal to the multifarious personalities of the women lucky enough to get their hands on one of these marvels. Shapes ranged from ample, enveloping cocoons, comforting and voluptuous in their embracing warmth, to graceful redingotes. The quality of the fabrics, made from natural fibers, was soft and tactile: yarn-dyed alpaca, double cashmere, camelhair, shearling and mohair. Some textures had a slightly rustic finish, mimicking the wild feel of an unspoiled natural landscape; every coat was impeccably made, with handcrafted details: Max Mara Atelier coats are made to last.
